Digital Marketing Executive
Proaktive Recruitment Services Ltd are delighted to be assisting one of our Insurance Brokers on recruiting a Digital Marketing Executive for their office in Warrington.
The successful candidate will work within a team of one Junior Developer, one Full-Stack Developer, one Digital Marketing Exec and the Delivery Manager.
We are looking for a motivated and driven individual with exceptional attention to detail, who has experience of working across all aspects of marketing and a desire to learn new skills.
Our client’s services a range from insurance policy administration, medical reporting and fleet management right through to luxury car hire, legal services and third party intervention.The digital marketing team oversee the promotion of both B2C and B2B, using a wide range of marketing channels and tools. in the insurance and claims sectors.
Their core focus for lead generation is SEO, PPC, social media and email marketing.
Essential skills/Requirements:
• 3-5+ years in a digital marketing role (with core focus on SEO and PPC), either client or agency side.
• Ability to control large budgets.
• Excellent written English.
• Organised, reliable and punctual.
• Experience in the insurance and accident claims management sector (desirable).
• Understanding of Javascript & HTML (desirable).
Your responsibilities:
• Managing multiple websites via various Content Management Systems including Umbraco and Cockpit.
• Using software tools such as SEMRush to conduct keyword and competitor research, interpreting data effectively to inform commercial strategies.
• Managing a large number of social media accounts with a combined audience of over 20k followers, with the objective of raising brand awareness and supporting lead generation.
• Using a variety of on-page and off-page SEO tactics to produce high quality website content and gain backlinks that will help boost the overall ranking of websites.
• Managing Pay-Per-Click campaigns for several businesses via Google Ads, Facebook Business and Microsoft Advertising with large monthly budgets.
• Creating and delivering HTML email campaigns and surveys via software including Campaign Monitor & Survey Monkey.
In return our client offers a competitive salary, plus excellent company benefits including Gym membership and Life Insurance.